Ruslana, a member of the Pointscrowd community, combines her love for travel and loyalty points to craft engaging content. Her blog focuses on maximizing travel rewards, helping fellow travelers explore the world through points and miles.
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Starbucks and Marriott International have launched a new loyalty partnership that helps rewards members earn more when they combine their coffee habits with their travel plans. At its core, this initiative lets Starbucks Rewards members and Marriott Bonvoy members link their accounts so they can earn rewards on both everyday coffee purchases and hotel stays, creating genuine cross-brand value for frequent guests and loyalty enthusiasts alike.
Once accounts are linked through the dedicated portal at starbucks.marriott.com, members begin unlocking a range of benefits designed to fuse two of life’s most popular activities: drinking Starbucks coffee and staying at Marriott properties. Through this collaboration, travelers can earn 25 Starbucks Rewards Stars on qualifying purchases at participating Starbucks locations throughout the U.S. when those purchases occur during an eligible Marriott Bonvoy hotel stay. In other words, your morning cup while on the road can earn more than it used to, it can earn loyalty currency faster.
Complementing the double Stars benefit are seasonal reward opportunities tied to what the brands call Marriott Bonvoy Weeks. During these designated weeks, which occur periodically throughout the year, linked members who complete three qualifying Starbucks purchases at participating stores can earn 100 Marriott Bonvoy points. These points can go toward free nights, upgrades, or experiences within the Marriott ecosystem.
Update: The current Marriott Bonvoy Week runs September 21–27, 2026, and it’s a bigger one than usual — Marriott and Starbucks are calling it a one-week-only 5X points boost. Linked members earn 500 Marriott Bonvoy points (up from the standard 100) after completing 3 qualifying Starbucks transactions during the week. The everyday double Stars benefit on qualifying Starbucks purchases made during an eligible Marriott Bonvoy stay is unchanged and keeps running outside Bonvoy Week too.
The partnership also gives members flexibility to transfer Marriott Bonvoy points into Starbucks Stars on a controlled basis. Members can move between 1,000 and 50,000 Bonvoy points per day into Starbucks Rewards in increments of at least 10 points. Once converted, those points appear in the member’s Starbucks account within a couple of business days. This transfer option further ties the two programs together, though whether it’s worthwhile depends on how you value each type of currency and how you plan to redeem them.
Why this matters is simple
Loyalty programs have become an increasingly important part of daily life for frequent travelers and habitual coffee drinkers alike. By linking their loyalty currencies, Starbucks and Marriott are offering members a way to get more value from both their travels and their everyday purchases, even when they’re not checking into a hotel. The strategy reflects a broader trend in the loyalty industry where brands from different sectors collaborate to deepen engagement and offer richer reward possibilities.
In practical terms, this partnership rewards members for behaviors they’re already doing, sipping coffee and traveling, but does so in a way that makes both programs a little more rewarding. Whether you spend most mornings at your local Starbucks or rack up nights at Marriott hotels around the globe, linking your accounts could be a smart way to earn more rewards without doing much extra.
September 21–27 is the current Marriott Bonvoy Week, running the special 5X points boost through the 27th. After that, the next Marriott Bonvoy Weeks are:
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