Amex to Hilton: 25% Bonus on Points Transfers Until 3/14

American Express is offering a 25% transfer bonus on Membership Rewards points converted to Hilton Honors points. This limited-time offer is available for U.S.-based cardholders and is valid from February 14, 2025, to March 14, 2025.

Who Is Eligible?

This promotion applies to American Express Membership Rewards-earning cards, including:

• Amex Green, Gold, Platinum, and Centurion cards
• Everyday and other Membership Rewards-eligible cards

Exclusions:

• Business or Rewards Checking accounts are not eligible.

Transferred points cannot be reversed back to Membership Rewards.

Key points of the offer

• You can take advantage of the bonus offer until the end of March 14, 2025.
• Minimum transfer of 1,000 points
• Maximum transfer of 3,000,000 points
• Increment for transferring 1,000 points
• Hilton Honors bonus points are not credited for obtaining or confirming elite status.

How the Transfer Bonus Works

• The standard transfer ratio from Membership Rewards to Hilton Honors is 1:2.
• With this 25% bonus, every 1,000 Membership Rewards points will yield 2,500 Hilton Honors points instead of the usual 2,000.
• Points must be transferred in increments of 1,000.

The bonus points may take up to eight weeks to appear in the Hilton Honors account.

Where to Find the Transfer Option

Eligible cardholders can access this promotion by logging into their Amex account, navigating to the Membership Rewards section, and selecting Hotel Transfers under Hilton Honors.

When It Might Make Sense to Transfer

• You have already exhausted your annual points purchase limit
• You see a great deal on a Hilton stay and have no reason to keep and accumulate AMEX points
• If a traveler plans to book Hilton stays where the redemption value exceeds the cash rate.
• For high-tier Hilton members (Gold or Diamond status) who can maximize benefits like free breakfast and room upgrades.
• When booking four nights with points, Elite Hilton members starting from Silver status receive the fifth night free. This allows members to stretch their points even further on premium stays.

But keep in mind that airline transfer partners often offer a higher value for redeeming points for member rewards.
And some travelers may also get a better rate by booking hotels through Amex Fine Hotels & Resorts, which includes additional perks.

Conclusions

Although Amex points are typically worth more when converted or transferred to airline partners and used to pay for overseas travel, it makes sense to transfer them to Hilton when your main objective is to use your rewards to book a luxurious hotel stay (especially if you want to take advantage of the free fifth night).